Not Just for Athletes! An unprecedented protein boom is coming for women!
Many people are concerned about “Quarantine Pounds," a change in body shape due to a decrease in physical activity caused by refraining from going out. In terms of protein products, plant-based protein products made from soybeans and other ingredients that promote diet and beauty effects are growing particularly fast. Increasing demand for protein for weight loss and beauty is also expected to contribute to the growth of the market.