Piv&Co is a federal chain of draft beer stores. Piv&Co sells everything customers need - the freshest delicious beer and a variety of snacks, as well as everyday goods: milk, cheeses, fresh bread, groceries, cigarettes and more than 100 other products.The reason for our appearance on the market is simple - we are tired of cheap "powdered" beer, after which we have a headache in the morning. The main goal of Piv&Co is to sell people a fresh natural product. We have an incredibly wide assortment, because we have collected 500 types of beer from all over Russia for you! The brand was created in Yekaterinburg, the first store opened here in 2008. At the beginning of 2018, our chain stores were open in 80 cities of Russia and 2 cities of Kazakhstan. "Piv&Co" today has 58 own retail stores and 328 franchised stores. From the first days of work, we adhere to a clear rule: to sell only high-quality and tasty beer. Hence the close attention to partner factories, whose products are presented in the chain's stores. Before starting cooperation, we go to production to see all the stages and production technologies. Today we are working with 15 breweries. Some of them brew custom-made beer.
One of the directions of the company is its own production. Most of the snacks and soft drinks for us are supplied by the Everton plant. Our own production of lemonade, popcorn, glazed peanuts and croutons - all this can be found in Piv&Co stores. Also in 2017, the production of fresh bread was launched. The main idea of our own production is to create a product from natural and environmentally friendly components. It is very important for us that the freshest beer is available to customers, so we bring it directly from the manufacturing plants. There is no “old” beer in Piv&Co stores, the most popular sorts are bought up in one day. We carefully monitor the cleanliness of the equipment so that you can be sure of the freshness of our products. On the basis of partnership, we provide an opportunity to open our own draft beer store under the Piv&Co brand. Today we have 111 partners and 33 of them are chain partners who have two or more franchised stores.
Piv&Co chain stores operate in three formats: "island", "standard" and "supermarket". «Islands are located in large retail chains: the most popular types of beer and cigarette brands are presented here. The "standard" counter shop has 18 taps with draft beer, the number of fish and snacks has been increased. "Supermarket" is the most convenient of all formats: here customers can buy beer, fish, snacks, cigarettes and essential goods - from bread to cat food. And the prices for many goods in our stores are 10-20 rubles lower than in other retail chains.
The average monthly profit of a retail outlet in the "island" format is 150 thousand rubles, in the "standard" format - 300 thousand rubles, in the "supermarket" - 400 thousand rubles. We focus on this very format: it is the most modern and efficient. We do not just sell a ready-made business model, but we help to develop it. We provide and connect equipment for bottling, together we select a room, develop a design, train staff, think over a festive opening and promotions, supply products at discounted prices. We have developed a bonus system and our own 1C, which we willingly share with our partners. All of our franchisees get 24/7 support.