Google says that there are more than 200 ranking factors varying in degree of importance. Some of the most important SEO factors which we focus upon and which we think are quite influential for SEO results are as follows:
The on-page optimization ensures that the content of the page which the user can view is indexed by the search engines too. Due to proper indexing the site gets associated with that content in such a way that it can get ranked high for the search queries targeting the content of that site.
Meta Data
Title Tag
Description Tag:
Header Tags
Image Alt Text (Logo, Banners, Other Images)
Content (Static , As per User Preference and User generated)
Navigation Menu Bar
Footer
Social Media Integration
Contact Page and the About us Page
SEO Friendly URLs
The on page factors are the ones which determine the correlation of the website to the contextual content. Many on page factors determine the identity of your website and each URL gets the potential to gain quality search presence for different search queries ensuring you of a wider reach.
Ideally one should work on the on page, off page and technical factors collectively for an all-round improvement of the website on search but in case you want us to work only on the on page factors we can willingly offer our services and customize the plan for you as per your requirement.
Technical SEO Factors:
Set the canonical issues
Robots.txt
XML Sitemaps
Add Structured Data in the form of Micro formats and Micro data wherever applicable on the site
Page Load Time
301 and 302 Redirects
HTTP Headers
Crawler Access
Dynamic URL Structure
Subdomains v/s Subfolders
Customized 404 (Page Not Found) Page
Work on Improving the Site Speed
Add Authorship Mark-up to the blog
Add Twitter Cards and Facebook open Graph meta data to the blog
Guide the web developer to implement micro formats or schemas for products and reviews.
Technical factors influence the search engines to crawl and index the website efficiently. This in the long run have a great impact on how the search engine will determine the search presence of the site.
About Us
Opal Infotech is an ISO 27001:2005 & ISO 9001:2008 certified web solution Provider Company in India since 1998. Our wide range of digital services include web design and custom development, mobile apps development for Android, iPhone and other platforms, SEO, Google AdWords (PPC) Campaign, Google Product Listing, Google Remarketing, Google Interest Marketing, Alibaba Minisite Design, Alibaba Ranking Optimization and Social Media Marketing etc. At present Opal Infotech has client base in more than 55 countries including reputed business houses, personalities and outsourcing IT companies from USA, Canada, Europe, UK & Australia. We follow the international standards for web related development and services. We provide the quality web based solutions to our client in India and across the globe. Our core strength is our years of experience in assessing the business online requirements, concept visualization, content management, implementing cutting edge technology for web creation, software programming, and digital marketing in a cost effective way and on time project delivery to meet the client’s expectation and our ultimate goal “Client Satisfaction”.
