Egoiste V.S. premium instant with microground coffee 100 g.

HORS' Coffee House is one of the leaders in the Russian coffee market ranking 4th in value with an annual turnover of about 100 million US dollars. Manufacturing facilities located in Europe and India allow us to produce products in different price segments (low, medium, and high) making them available for a wide audience. We offer a wide variety of products in all coffee market segments: beans, ground, and instant coffee. In a number of them, we have the leading positions: 1st in premium freeze-dried coffee with a market share of 43.5%; 3rd in one of the fastest-growing segment - roasted coffee with a market share of 12.6%; 2 SKUs from the EGOISTE brand are among the 10 best-selling items on the Russian coffee market. HORS' Coffee House is a strategic partner of Metro Group (Germany). Moreover, our brands are represented in all international and national retail chains throughout Russia and in a number of foreign countries: Belarus, Kazakhstan, Kyrgyzstan, Armenia, Eastern Europe, Great Britain, Southeast Asia, and in the Middle East. We strive for innovation, constantly monitor industry and consumer trends, and produce new products interesting to the market. Among them are ready-to-drink sparkling coffee EGOISTE Nitro released in 2020 and instant-coffee with an In-Fi* technology. Moreover, we introduce the consumer to the specialty coffee segment and popularize alternative methods of making coffee through social media. Finally, our coffee is well-known for its unique arabica blends, exquisite taste, and rich aroma. Positive feedback from experts and awards in the field of achievements in the coffee industry are evidence of the success of our work. *In-Fi is a technology of placing particles of regular fine-ground roasted coffee INSIDE the freeze-dried coffee granules to protect the freshly roasted and ground regular coffee from oxidation and to preserve its genuine flavor.