The beating heart of Gruenland is situated in the modern headquarters of Altavilla Vicentina.
Here, new projects and new ideas take shape every day, thanks to the fruitful synergy that exists between professionals and sales managers. In addition to the management and executive offices, the showrooms dedicated to the Gruenland and Gruenland Junior brands are also present in the main headquarters.
Gruenland brand is aimed at dynamic people who are attentive to design and contemporary style, but who are also looking for guaranteed comfort and quality. Gruenland Junior, a children-specific brand guarantees a perfect fit that respects the growth of our smallest client's tiny feet.
Gruenland export has increasingly gained an important role in corporate business strategies. Important investments in foreign distributors and outlets have resulted in profitable relationships in Canada, Southeast Asia, Germany, Poland, France, Japan, Russia and the United Arab Emirates. The growing appreciation of Gruenland footwear in foreign markets accounts for almost 20% of the company's turnover. The company Fratelli Berdin - Gruenland is a brand that measures to the best Italian companies in the footwear sector.
The professionalism and competence, now recognized all around the world, have contributed to the loyalty of Italian customers with over 1400 retail outlets for the Gruenland brand and over 800 retails outlets for the Gruenland Junior brand. Business strategies and after-sales service represent the "flagship" of the Company: in 2015 received the Customer Satisfaction Audit recognition with over 95% satisfied customers by range assortment and after-sales service.
Creating and producing footwear that guarantees wellbeing and maximum comfort, interpreted in contemporary, original and recognizable style. An objective that day by day, step by step develops and expands thanks to the insatiable research into new products, new markets and new successful collaborations. The constant synergy between designers and pattern-makers, the use of carefully selected natural materials, the systematic search for new technologies combined with the strict protocols to guarantee the comfort of the footwear, have for decades been the success of the brand Gruenland and its significant positioning in the footwear market.
The strong point of the Gruenland footwear starts by its exclusive insoles and the innovative GRUENLAND CONFORMA soles. Purposely studied to ensure maximum wellbeing, all Gruenland insoles, pads and soles are the result of continuous research and tests to ensure a healthy and correct posture for all types of foot.
The company's logistic department is characterized to be dynamic, organized and efficient. The products are prepared, managed and delivered to every corner of the world from the main office, an area of more than 1000 square meters that rises over several floors this allows the company to handle a working volume that involves more than one and a half million pairs of footwear. The preparation and efficiency of the staff combined with modern management and online orders, allow the Company to satisfy every order in optimal times.
Thanks to constant investment in both traditional and online communication, the Gruenland image and style has, over time, become an easily recognisable brand and product.