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Our Advantages
Verified supplier of the World Fortune 500 companies
Intelligent Retail Solutions Supplier Since year 2003
ESL tags include more than 60+ models, 2-10+ colors
SDK, middleware and API available for fast integration
Alibaba more than 20th year gold supplier (another online-shop)
365 days of communication without rest days
24-hour Technical Support



ESL system with 2.4 GHz excellent transmission technology
ESL label adopts mature 2.4 GHz transmission technology, the signal is stable, the transmission is smooth, and customers have a better experience.
The advantages of 2.4Ghz ESL compared to 433MHz ESL:
Parameter | 2.4G | 433MHz |
Number of base stations supported | Support multiple base stations to send tasks at the same time (up to 30) | One only |
Waterproof | IP67 (optional) | No |
Response Time for Single Tag | 1-5 seconds | More than 9 seconds |
Scratch resistance | 4H | <3H |
Anti-stress | 400N | <300N |
Communication distance | Up to 25 meters | 15 meters |
Languages and symbols supported | any languages and symbols | Only a few common languages |
Advantage of second generation Electronic shelf label:


1. The new generation of 2.4G Electronic shelf label solves many bugs in the operation process of the old 2.4G
2. The new generation of 2.4G Electronic price label software is more friendly, more powerful and more stable.
3. The new generation 2.4G Electronic price tag models have more sizes, up to 30 models.
4. The price tags of the new generation 2.4G Electronic Pricer tag display more vivid colors even up to 10 colors
5. The new generation of 2.4G Electronic Shelf Display is integrated with the anti-theft label of the supermarket (stop lock, spider wrap).
6. The integration of the new generation 2.4G Electronic Labelling is relatively easier and simpler.
7. The new generation of 2.4G Electronic label System has added new label categories such as work badge and clothing labels
Most importantly, the price of the new 2.4G Electronic Shelf tag is more favorable than the price of the old 2.4G
And the old 2.4G ESL tag will be discontinued after one year







How does ESL label system work?
1. E shelf label is installed on the shelf, and the E-ink screen is used to display product price, picture, specification, origin and other information.
2. Base station is used to receive the signal from the server (software), and transmit the price change command to all price tags through 2.4GHz wireless technology.

3. Software can be installed on the local server computer in the store or the headquarters server.
4. PDA (optional) is only applicable to network software, used to bind product information and price tags quickly.

What is the battery inside the electronic shelf label?
The electronic price tag uses a CR2450/CR2430 button battery (non-rechargeable, 3V) to power the electronic price tag, and the battery life is about 3-5 years. You can easily find batteries locally and replace them yourself.
The main function of the internal battery is to use the battery when the base station sends an instruction to the price tag to change the price or display any details. If the price does not need to be changed, the internal battery generally does not consume power.

Digital price tag has network software:
suitable for single or chain store to change price at local store or remotely.
We supports integration with customer's POS/ERP system,etc.
There are 2 integration options:
1: Use our company's network software,then make integration with our network software.
2: Not use our software,then make integration directly with the ESL's base station(Access point)(can choose SDK or middleware API)


Demo Kit package for Electronic shelf label
Full size digital shelf labels test packages available.
Free demo software will be provided to support customers' testing efforts.



How to install Electronic shelf label? Is there an installation manual?
We provide different accessories to install the tag, the installation is also very simple, and the manual, video will be provided to you.

Application of Electronic Shelf Labels


Highlight-Electronic shelf label Manufacturers in China
1. ESL digital price tags are produced in ISO certified factories.
2. We have more than 19 years of export experience and market forecasting ability.
3. API / SDK available for ESL tag system integration.
4. 24/7 pre-sale and after-sale online service, Highlight provides professional solutions and gives customers a perfect experience.
5. Rich product types and sizes, R&D department can also meet customers customized needs at any time.
6. more than 30 models ESL tags from 1.54 2.13 2.4 2.66 3.7 , 4.2 5.8 , 7.3.........till 13.3,
and it keeps increasing, as for the colors, we have 2 colors, 3 colors, 4 colors till 10 colors

Established in 1998, Highlight is a global player in the design and manufacturer of ESL tag and people counter products.
In order to ensure high quality, we comply with IS09001 standards strictly and most of our products are CE, RoSH and MSDS approved.
We supply items all over the world for many years, especially in American, European, Oceanian markets.
Welcome to visit our office!



1. Q: What kind of ESL electronic shelf label are available in the market?
A: WiFi, 433MHz, Bluetooth and 2.4G are availabel. As a 2.4G ESL shelf label manufacturer supplier, our ESL shelf label is a new generation of digital shelf tag system based on 2.4G technology.
2. Q: What are the advantages for ESL price tag with 2.4G technology?
A: 2.4G ESL price tag is with many advantages, such as fast transmission speed, stable transmission, high fault tolerance, low power consumption, strong anti-interference ability, long transmission distance and so on.
3: Q: Is the ESL price labelIing powered by battery or charger? How long can it be used?
A: ESL price labeling uses non-rechargeable battery packs, usually a set of batteries can be used for up to 5 years, the batteries can be easily found in the local market.
4: Q: Can we integrate ESL digital price tag to our own system?
A:Yes. Protocols can be provided to you, so that you can develop your own software or integrate with your system. We have many customers integrate into their POS system successfully.
5: Q :Do you have ESL tag for low temperature environment?
A :Yes, we have 2.13 and 2.66 inch Electronic shelf label for frozen environment, Operating Temperature -25°~25°C.
If you are interested,feel free to let me know,I will send you more details and quotation for our 2.4G Electronic shelf label

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