While continuing its activities with the trade of non-food products in its early years, it has shifted its field of activity to the food sector, where it can provide branding.
Beta is the first company that imported tea to Turkey Food, has introduced Turkish consumers with a different taste. The economic crisis in 1994 had a negative impact on Beta A.s., as it did the whole country, and forced entry into different markets. Beta Gida succeeded to find important opportunities in the countries that left as a result of the disintegration process in the Soviet Union in the early 1990s and entered these markets. it was the first private sector establishment to bring tea to the collapsing former Soviet Republics.
Beta Gida has a serious presence in countries such as Azerbaijan, Kazakhstan, Tajikistan, Uzbekistan, Kyrgyzstan, Russia and iraq with its brands. its initiatives continue in the American, Middle Eastern and Eastern European markets.
Beta Tea, Bayce, Champion and Howhad Brand constitute the 4 main brands that Beta A.s. operates in the field of tea worldwide. Beta Gida, which always takes maximum care to protect the trust in its brands, has entered different product groups with the strength it has gained over the years. With its new brands such as Benuta, Beta Caffito, Wavey, Beta Belita, Bon Vivant, Funcy, it continues to offer very successful and high quality brands in different food areas.
Adana Haci Sabanci Organized industrial Zone located in the food packaging plant which was equipped with the latest technology Beta Food, Turkey and serves its customers abroad.
Having purchased a tea factory in Trabzon Surmene in recent years, Beta A.s. has started to produce Turkish tea at international standards.
Today, Beta A.S is a global brand that works with all its strength to offer its consumers the best and the highest quality at the most affordable price.